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April 27, 2005
Goodbye To a Classic
If you love Oreos, better dunk 'em if you got 'em, because they're going to be changed.
Kraft is altering the recipe of its classic cream-sandwich cookie in coming months to make it healthier, the company revealed yesterday.
The cookie-maker is making the change to get rid of trans fat, a widely used food ingredient that gives delicious flavor and texture to baked goods, but has lately become Public Enemy No. 1 to health and diet gurus.
Kraft claims the 'new & improved' Oreos will taste just like the old ones. I've heard that one before. No, they won't.
Here's an idea. How about you let me worry about the state of my arteries?
Kraft decided on the makeover because its cookie sales began plunging in recent years due to low-carb diet crazes.
Little late to be jumping on that bandwagon, isn't it? Besides, eliminating trans-fat isn't going to make Oreos low-carb because they're mostly sugar. And a little flour.
Once a childhood favorite, now just another victim of the food police.
Posted by Rita at April 27, 2005 05:40 AM
Comments
Given that they eliminated lard a few years ago, this is not the first time they've revamped the formula. (I know that because Aaron the Rantblogger couldn't eat them because of animal fat. He can now.)
Note that I said "formula", not "recipe". :-)
Eh. Whatever. It's their product to do with as they please. I'm reasonably certain that the flavor won't change enough for me to care. I'll still eat 'em.
Posted by: Keith at April 27, 2005 10:05 AM
They can do whatever, but I'm not eating them. I don't eat anything that's 'reduced fat' or 'no-fat'. Or margarine for that matter.
That shit'll kill ya.
Posted by: rita at April 27, 2005 10:55 AM
But that's the point. They're not taking out fat. They're taking out Trans-fat, which is pretty much the main component of margarine. Which means they'll put real fat in its place.
They've had "reduced fat" oreos for years.
Posted by: Keith at April 27, 2005 03:43 PM
Ah, I see. I had no idea.
I wonder what they're replacing it with?
Posted by: rita at April 27, 2005 05:09 PM
Pine tar. :-)
Posted by: Keith at April 28, 2005 12:38 PM