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August 24, 2005

F.A.T. or Phat?

Finally (maybe) someone's selling clothes I might actually wear.

So it is with considerable interest in the retail industry that Gap Inc., the nation's largest chain of clothing stores, chose the Palisades Center to introduce a new chain yesterday aimed at that unwieldy and indefinable category known as grown-ups. These are customers who are past any longing for shrunken polo shirts and low-slung denim styles ubiquitous at youth-oriented stores like Abercrombie & Fitch, yet consider themselves too hip for conservative stores like Ann Taylor or Talbots, and too frugal to pursue the elitist designs that make up that minuscule slice of apparel known as high fashion.

The new chain is called Forth & Towne, and will be opening initially in Chicago & New York. Just look at the skirt on page 2. Now that I would wear.

It's about damn time someone started selling clothes for women like me....women who have no desire to show their buttcrack in public. I have no unrealistic illusions about trying to look 16 again; I want clothes that are comfortable & classic.

Just like me.

Posted by Rita at August 24, 2005 05:01 AM

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